Nasotech by Biotastic – Health Accessory

Biotastic is an innovative health and wellness brand dedicated to creating products that improve everyday living. As part of their expansion, they developed Nasotech, a line of nasal magnetic strips designed to provide relief and enhance breathing. To successfully launch this product in the market, Biotastic needed a strong brand identity and packaging design that would clearly communicate its purpose, benefits, and innovation.`

The Challenge:

Launching a completely new product line required branding that could stand out in the healthcare and wellness space - an industry already filled with similar offerings. The challenge was to design a modern, trustworthy, and distinctive identity for Nasotech that not only highlights its unique function but also appeals to a wide consumer base, while ensuring strong visibility and brand recall.

The Solution:

For the new product, we crafted a thoughtful identity system that captured both functionality and visual appeal:

Logo Design: A clean wordmark was developed, incorporating gentle curves inspired by the shape of the nose. The filled-in “O” was designed to symbolise the opening of nasal passages - instantly connecting the logo to the product’s promise of relief.

Colour Palette & Packaging: A distinctive gradient was chosen to help Nasotech stand out against competitors. The gradient not only conveys energy and vibrancy but also adds approachability to a product rooted in science.

Minimal, Modern Identity: By avoiding overly complex graphics, the design ensures clarity and professionalism while still being memorable.

The Result:

The completed logo and packaging design gave Nasotech a bold, recognisable brand identity, ready to make a mark at launch. The symbolism built into the wordmark communicates relief at first glance, while the vibrant gradient packaging ensures strong shelf presence.