The Cleaning Suite – FMCG

The Cleaning Suite is a new, premium, brand of eco-friendly cleaning products built on the philosophy of sustainability, simplicity, and effectiveness. With a focus on using minimal ingredients to deliver excellent results, the brand offers a refreshing alternative to chemical-heavy household cleaners - making safe and sustainable living effortless.

The Challenge:

The eco-friendly cleaning space is growing rapidly, but it’s also getting crowded. The Cleaning Suite needed a brand and packaging identity that would immediately grab attention while still communicating its ethos of minimalism, trust, and sustainability. The challenge was to balance a premium aesthetic with approachability and transparency, ensuring consumers instantly understand and connect with the brand’s values.

The Solution:

We created a visual identity and packaging system that perfectly aligned with the brand’s ethos:

• Logo & Wordmark: A clean, minimal wordmark paired with custom iconography built from circles and semi-circles to reinforce simplicity and harmony.

• Colour Palette: Soft, pastel tones that add warmth and modernity without overwhelming the minimal aesthetic.

Packaging Design:

• Product Bottles: Clear labels were designed to showcase the product inside, reinforcing transparency and trust.

• Outer Packaging: Minimal brown carton/paperboard boxes highlight sustainability, with a pop of colour introduced through the sealing label for easy recognition and personality.

The entire system reflects both the eco-conscious ethos and the premium positioning of the brand.

The Result:

The Cleaning Suite now had a refined, premium brand identity that stands out in the eco-friendly cleaning market. The combination of clean design, transparent packaging, and thoughtful details communicates trust and sophistication, helping the brand appeal to modern consumers who want both sustainability and style.